When the time has come to rebrand your business or you're moving into a new storefront, new signs are a must. When you're ready to design and develop those custom signs, careful attention is critical to the final outcome. In fact, you may be surprised at some of the things you should think about when you're designing a custom sign. Here are some tips to help you sort out the details before that sign goes to print.
Font Choice Matters
While you want the font on your business sign to be consistent with the brand you've built, you need to be cautious about the size and structure of that font. Remember that your sign needs to be legible too. If you choose a font that's too small, too narrow, or without enough flow, your sign fabrication is going to be time-consuming, complicated, and expensive. Not to mention, you might end up with a sign that people struggle to read. Prioritize clarity and simplicity in your font choice so that it's easy to create the sign and it's easy to read it afterward.
Branding Is Important
Even though branding comes second to the font's legibility, branding is still an important element in your custom sign fabrication. Choose colors, graphics, and other similar features that are cohesive with your company's brand. The idea is to ensure that, when someone sees your sign, they're able to connect it with your brand. This type of recognition can help draw customers. For example, you can incorporate your company's logo and brand colors on the sign.
Element Exposure Is Relevant
You'll also want to talk with your custom sign designer about where and how the sign will be displayed. If it will be hung somewhere in full exposure to the elements, you'll want to consider the materials and the design a little bit more carefully to reduce the risk of wear and damage. It's important for you to ensure that your sign will last after investment.
Maintenance Requirements Affect Satisfaction
Finally, you'll want to talk with your custom sign designer about the maintenance and care your sign will need. Make sure that you're not choosing a sign that needs more care and attention than you're able to provide. Otherwise, you may find yourself unhappy with the investment because of the time investment that it requires to keep it in good condition.
These are some of the most important things to think about when you are designing custom signs of any kind. Talk with a local custom sign contractor today for more details.