The internet represents one of the greatest potential resources for your enterprise because it can allow you to reach customers in any part of the world. However, the internet is a vast place, and it can seem like it will be impossible to get your business's website any visibility. Luckily, there are providers of search engine optimization services that specialize in helping making businesses as visible as possible to potential customers. Yet, this is an aspect of marketing that many business leaders may not readily understand, but having these two myths refuted should help you to make informed choices for your enterprise. 

Myth: SEO Is Just Building Backlinks

When many people think of search engine optimization, they assume that this only refers to building backlinks. While it is true that backlinks are a critical part of any SEO services strategy, it is important to note that the number of backlinks a web page has is only one small factor in determining its rank for specific keywords. 

Search engines also consider the density of the keyword on the page, the quality of the backlinks and many other factors. By working with an experienced SEO firm, you can ensure that your website does an excellent job of meeting the metrics you need to hit in order to rank for your desired keywords or phrases. 

Myth: SEO Is The Only Online Marketing You Need

The idea of search traffic flooding your website may be a dream come true, and while search engines are an essential source of traffic, it is important to note that this is not the only type marketing that you will need to do. It is also important to be engaged on social media and networking with other website owners in your market. Networking within your niche can be an excellent way of securing guest blogging opportunities, which can further expose you to a large number of targeted visitors. 

Fortunately, most SEO firms offer services in these areas to help prevent your online marketing from becoming overwhelming. Usually, these services are sold in a subscription, and you can expect to receive regular updates from these professionals about the work that has been done to your campaign and the progress that has been made. 

Understanding how to promote your business online can seem like a daunting task. However, if you have these two routinely held misconceptions about online marketing and SEO refuted, you should find getting the most from your internet marketing activities to be an easier task.