If you own a small business, you are probably wondering what you can do to get more people in your door. Signs are a great way to spread the word about your services and let people know what you do. Here are a couple tips to make your signs more useful.
1. Know Your Goal and Keep The Sign Direct
One of the biggest mistakes that business owners make is trying to say too much on their sign. Although you want to get the information about your business out there, be careful about overdoing it. Most people will only look at your sign for a short amount of time. In those couple seconds that you have their attention, what do you want them to see? Do you want to lead them to your website? Do you want them to come in and look at your products? Do you want them to keep you in mind for future services, such as legal, medical or taxes? The important thing is to know what your goal is, so that when you create the sign, that is your focus.
2. Have Many Signs
One sign may not be enough to achieve what you need. Instead of just having one sign outside your premises, you might consider putting multiple signs and flyers around the area. This is especially important if your building is in a hard to find area. If people cannot easily find your business, or they cannot easily figure out what services or products you provide, they will go somewhere else.
You might consider partnering with other companies with signs. This way you can put some signs up for your business on their premises and they can put signs up for them on yours. This will help to get your message out there.
3. Make Your Sign Attractive
Many people use signs to promote their business. This is why it is important that you make yours as attractive as possible. In attempts to get sign views, do not compromise the message of your business. For instance, make the color reflective of what you are trying to sell. If you are a funeral home, don't use orange or yellow, which tend to be bright and exciting colors. Instead, use colors that encourage peace and tranquility, such as pastels, greens and blues. Choosing the right color, font and shape of the sign will make your sign attractive, and can help convey your message.
By doing these things you can get the most viewership of your signs. If you think you need professional help with designing the best sign possible for your business, visit a custom sign shop.